Tech company lies exist on a spectrum. How far is too far?
(Did you know 1-inch camera sensors are not 1 inch?)
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Hey, what's up mkbhd here, you know tech companies straight up lie to us. Sometimes right like there's now, there's different types of lies and there's definitely different levels to this honestly. Most of it is harmless, but it is fascinating and i think you might be surprised by how much stuff we might take for granted. That's not actually real.

So i and many other very optimistic people have been waiting for the new tesla roadster to be the first reasonable, two-door electric sports car ever since it was unveiled five years ago in 2017. Can you believe it's been five years? They originally said it would come out in 2020 and then 2020 came and went and it was a bit of a weird year. So then 2021 happened still nothing. Now it's 20 22..

This car is probably not coming out until 2024, at least, but you know maybe that's not a lie. You know that's something they were actually trying and hoping to achieve, and then it got delayed a while fine, but there were a lot of other little things. Elon said on stage that night that were, let's just say, clever ways of framing certain information: the new tesla roadster will be the fastest car production part ever made period 0 to 60 in 1.9 seconds. This would be the first time that any car has broken two seconds at zero to 60., so that actually turned out to be untrue because plaid model s came out last year and it also has a sub two seconds zero to sixty.

But these zero to sixties should have a little uh asterisk up in the corner next to it, because they are with something called roll out subtracted, so tesla's triple motor plaid model. S is listed at a 1.99 second 0-60 and at least that one does have an asterisk on the site with the asterisk meaning with rollout subtracted. So certain performance cars list their 0 to 60 time with a one foot of subtracted roll out which might sound a little weird. But this is a metric that comes from the drag racing world.

Basically, when a car lines up to do the 0-60 test or a drag test, it's measuring whether or not you've started by whether or not your tire has broken the light beams across the starting line. So there's one pre-staging light and one staging light. Seven inches later. The clock starts when the tires are no longer breaking that plane, but there is a small bit of speed gathered as the car launches before it stops blocking that first light and then the second light that is, the one foot roll out a fast car can reach Five to six miles an hour in that one foot roll out which cuts the reported 0 to 60 time anywhere from 0.2 to 0.3 seconds.

That's actually a a bigger gap, the harder the car launches. So every real world test of the model s of people on the street going from 0 to 60 or even on drag strip 0 to 60. It's always been measured at like 2.15 to 2.25 seconds, which is still absolutely ridiculous, but by measuring with one foot rollout tesla was able to achieve 1.99 seconds. I assume they achieved it at least one time in order for them to put it on their website, because that's a way, cooler headline and a way more impressive stat, but that should have that asterisk next to it - and i assume the tesla roadster's time was also Measured with one foot roll out, but it doesn't have the asterisk.
So is that a lie? Well, no, but that number can be a little deceiving without the extra context. I said, turn killing our code, our battery pack, 10 000 newton meters of torque. If you know what that means, it's just stupid so that 10 000 newton meters of torque is another one. That's a pretty absurd number, not that people are buying sports cars just for the torque number, but that translates to about 7 400 pound feet of torque, which is just ridiculous for context.

Here's how that would line up with some cars. You may recognize some of the most famous fastest cars ever made seems a little hard to believe they're this far out in front right, but torque is one of those numbers and metrics that's been around for a long time and it's a little bit different in gas Cars versus electric cars, so as explained so eloquently by donut media, i'm going to link their video about that below the like button. Torque is a measurement of turning force and in this case the force being applied by the engine is turning the wheels. So when manufacturers list the horsepower and the torque of a car, they typically list the torque right at the engine crankshaft.

But by the time it gets to the wheels with parasitic losses of the drivetrain. It's a lower number same thing with torque, which also gets multiplied by the gear ratios in the drivetrain. But electric cars don't have all those gears, they have what's called direct drive, and so they make a lot of torque through one large gear. So after multiplication, the number is much more impressive from the wheels than from the crankshaft at the motors, so they've chosen to report wheel torque.

So the 10 000 newton meter number that elon said for the roadster is likely perfectly legit very real. It's not a lie. It's just this new number is a little deceiving without the context that it's a different measurement of torque from what we've gotten from every other gas car for decades. Just a little extra word there, wheel, torque makes a big difference and this isn't just tesla by the way.

This is the same thing happened with the hummer ev, which got announced that it would have 11 500 pound-feet of torque. But as engineering explained also pointed this out, when you divide by the gear ratios of each of the motors, you end up at about a thousand pound feet of torque at the motors. The way it's normally reported, but let's shift gears a bit pun intended because you know at least we're talking about real products. What teslas and hummers are gon na ship they're, eventually real and that's great and on the other side of that spectrum is vaporware.
So vaporware is defined as a product. That's been advertised but is not yet available to buy either because it's only a concept or because it's still being written or designed or built so is vaporware a lie. I mean there's, there's lots of vaporware everywhere i mean from sony's concept car at ces that i'm telling you is never going to ship, as is to uh bmw's color, changing ix from ces with the e-ink exterior. It looks so sick, but i think we all know.

That's not going to be a real car that we can buy, but then there are also some real products that companies announce with the intention of making them, and then things go a little sideways like do you remember, samsung's bixby enabled speaker called galaxy home that looked Like a barbecue grill that was announced in 2018, then a year went by nothing shipped in 2019. There are people that started poking samsung and they had to come out and confirm with a statement that it wasn't canceled yet they're still working on it. But then in 2020 samsung quietly removed all the coming soon verbiage from their site and wouldn't respond with any official statements about it. So they're, probably hoping we forgot about that one or how about air power apple, spent a few minutes on stage raving about this new product, a charging mat that would charge your phone and your watch and your airpods all at once, and it was to be the Future of charging.

This is not possible with current standards, but our team knows how to do this. Yeah they didn't. They didn't. Probably the biggest red flag was that at the actual event, they had a single non-working dummy unit in the hands-on area, and then everybody left and went home and air power just kind of quietly disappeared.

Nobody ever saw or heard about airpower again. Eventually, the airpower project was officially cancelled by apple. I explained why that disappeared with the video up here, that you can click or it's linked below if you want to watch that. But i think the strangest tech company lies, though, come from industry standards or terms that are just straight up outdated, because that's just the way they are they're, not even lying on purpose and most of these come from the photo video industry - and i don't just mean How someone might say, oh we're, filming something when really there's no film anymore, we're recording or if somebody doesn't know, because they're too young, that the save button is based on a real physical floppy drive.

It used to be an actual thing you could carry. It goes deeper than that, for example, the one inch sensor might have heard a lot about it. It's not one inch, it's not one inch vertically. It's not one inch horizontally, it's not one inch.

Diagonally, no part of a one inch sensor is actually one inch. Now you might have seen that point and shoots like sony's, rx100, famously use a one-inch sensor or that there's even a couple new smartphones popping up like the sharp aquos or leica smartphone or the sony xperia pro. I that have huge one-inch sensors. But despite all the headlines and all the articles and titles and captions and tweets and anything else, you might read if you're thinking that a one-inch sensor refers to a one-inch measurement in any way, then you'd be wrong.
Just like i was when i first found this. So it turns out a one-inch. Sensors dimensions are about 13.2 millimeters by 8.8 millimeters. Now, if you're, not already annoyed by switching between imperial and metric you've realized that that's less than an inch in both directions.

But what about the diagonal? Well, with a little pythagorean theorem that calculates out to 15.9 millimeters, which is also not one inch, so how did we get here? How is this a one inch sensor? Well, if you go back to the beginnings of video recording, these earliest cameras were vacuum tube cameras. So just like old crt tvs use, cathode ray tubes, the earliest tv cameras, instead of a digital sensor, had physical tubes with a lens at the front and electronics inside them to capture photons to capture light. So the bigger the tube, the more light it could capture it would redirect all that light to a sensitive piece inside the tube and at the time people would refer to the size of the tube by the diameter of the tube. So when we started using one inch, diameter tubes, the sensitive piece inside those had gotten to about 13 by 8 millimeters, so fast forward, 50 plus years here, we are today with these amazing digital sensors and all this new equipment.

But today still we refer to the size of the sensor, not by the actual measurement of the sensor, but by the measurement of the hypothetical tube diameter that would be needed to fit the sensor of today's current size wow. So today we have one inch: sensors, they're called one inch sensors, because the diameter of the tube that would fit a sensor - that's .63 inches diagonally would be a one-inch tube, but it's a 0.63 inch sensor. So that actually means all of the other sensor. Measurements that you have relative to one inch are also relative to this hypothetical inch.

So the half inch sensor isn't half an inch, it's half of the hypothetical one inch sensor. Ah, so is it a lie when these companies say that their products, their cameras, have a one inch sensor? Yes, and no i mean no, if you know what they're talking about, even if it is a lie, though it is a pretty harmless slide, because a one-inch sensor is still a pretty big sensor yeah, but there are all kinds of products that have come out where The big selling feature is the one-inch sensor, like you might remember the dji air 2s drone when it was unveiled the spec sheet on hasselblad's site and on dji site and all the articles. It all says one inch sensor like that's a one inch sensor, guys or maybe take the insta 360 one r. You can pay extra money for a one inch addition, which is a 5k capable one inch sensor.
One inch sensor, one inch sensor like every headline. I can remember seeing about the sony xperia pro i, this crazy new smartphone mentioned the one-inch sensor and even my video guilty talks about how they're using a one-inch sensor, which at no point actually says the real dimensions of the sensor. Now sony makes most of these actual sensors we're talking about and sony's own website. For this phone says it has a one-inch sensor, but wait there's a little asterisk and if you scroll all the way down and read into what that actually stands for it turns out.

It's a one inch 1.0 type sony image sensor ah see it is a pretty big ask to ask the entire photography industry to redefine sensor sizes, but that is probably how we should be referring to these sensors as 1.0 type sensors, because they're not actually one inch. Sensors, but you know, sony's own website uses both terms at any given point interchangeably to refer to the size of the sensor, and i think, if you ask these companies they'd probably like to have you believe that they're one-inch diagonal sensors, if they never clarify, then maybe That's a lie by a mission. I don't know how do you feel about that part of my job as a reviewer, i think, is to sort through all these statements from companies that get made all the time and one figure out how real they are and then two, if they're, not real, find Out how harmless or harmful is that lie because it's definitely a spectrum. I remember when there was this huge uproar about transparent, backed phones where you could kind of see through the back of the phone and some of the components inside and it was this really cool.

Nerdy design, but it turned out. This was just a sticker and the components that you were looking at, weren't, really the working parts of the phone. They led you to believe they were so is that a lie yeah totally, but it did feel pretty harmless like the whole point of having the transparent back. Look is just to look kind of cool and nerdy, and it still did accomplish that.

So i felt like that wasn't something that was a huge deal, but on the other side of the spectrum, companies will actively try to trick you and there is harmful versions of lies. There's stuff like vaporware, there's stuff, like i don't know huawei when they started lying about photos to claim that they were taken with their newest smartphone, but then they were caught multiple times, taking it with a dslr or a bigger camera. That is misleading, that that is potentially harmful to a customer that thinks they're going to get one thing, but then doesn't so i point that out and hopefully we can all make more informed decisions together. That way, and everybody wins thanks for watching catch.

You guys the next one peace.

By MKBHD

18 thoughts on “When tech companies lie to us…”
  1. Avataaar/Circle Created with python_avatars Mg63shooter says:

    But the roadster should be much lighter than the model s plaid with similar or better power train so 1.99 s is still definitely possible

  2. Avataaar/Circle Created with python_avatars selectthedead says:

    It's pritty clear companies choose Marketing Terms we either cannot compare or don't understand but Sound fancy.
    Just Like the 1 inch, why Not say how much Megapixel do you have?

  3. Avataaar/Circle Created with python_avatars krayzielilsmoki says:

    Wouldn't wheel torque be even lower on the other cars listed, giving even a bigger advantage to the torque numbers listed by Tesla?

  4. Avataaar/Circle Created with python_avatars TheREDfury VG says:

    who edits MKBHD videos now because the quality has dropped from the last video I ve noticed. Not listening to what he says something to put the visual representation or link to the suggested video . This was more present in the last video as well more there than here

  5. Avataaar/Circle Created with python_avatars Allen John says:

    The biggest lie: pricing a product so much higher than it is supposed be. I get it that profit is required, but so much?
    The second biggest lie: Selling a half baked product through so much hype.
    The third biggest lie: Influencers.

  6. Avataaar/Circle Created with python_avatars DarkFranchise (RC Photography) says:

    Tesla said the cybertruck would ship in 2021. When they made that claim they didn't have a final design, a factory built, a press ordered, a manufacturing process, any DOT testing… Lies, thing wont ship until 2025 if ever.

  7. Avataaar/Circle Created with python_avatars Paul T Sjordal says:

    They lie all the time.

    I remember when kilobyte anyways meant 1,024 bytes, and a megabyte always meant 1KB x 1KB = 1,048,576 bytes. But then hard drive manufacturers and modem manufacturers started getting "sloppy" about whether kilobyte meant 1000 of 1024, so that they could make products around better than they actually were.

    These stupid games are annoying, and deliberately confusing. I wish they would stop.

  8. Avataaar/Circle Created with python_avatars theKWOKA says:

    The one inch sensor thing is bad.

    One of your examples literally shows them directly saying it's a 1 inch diagonal with the icon.

  9. Avataaar/Circle Created with python_avatars Jose Estevez says:

    Hardrives, I've always noticed tend to have less gigs then marketed. I know software is a thing but still it can be a bit misleading.

  10. Avataaar/Circle Created with python_avatars lsaplai says:

    This would have been the perfect video to talk about the RAZR mask fiasco. This is a pretty serious lie that could kill people. Missed opportunity.

  11. Avataaar/Circle Created with python_avatars Y P says:

    This is why I stopped watching fancy CESs and other presentations. Most things never get released and just stay concept forever.

  12. Avataaar/Circle Created with python_avatars chrismas says:

    We need to sue about the 1" sensor. If it's not a 1" piece of silicon as the sensor. A real 1" sensor would be more sensitive to light. So give us the real thing.

  13. Avataaar/Circle Created with python_avatars Turtleman says:

    In my opinion tech companies lying about anything even seemingly smaller things like the transparent phone backs just being a sticker… have a huge impact on society, if people are trained to blindly believe huge corporations of any industry we loose the ability to make decisions for ourselves. It's sad to think that skimming through the obvious hyperbolic images and captions put out by a tech company with no personality whose only objective is to satisfy investors is considered researching or making a choice. I think over time people are going to lack any individuality in terms of what products they consume, we already live in a society where the majority of the smartphone market is controlled by a few companies who in alot of cases like with car manufacturers have stakes in each other's brands sometimes owning huge amout of stocks in their "competitors". The bar for innovation between models of smartphones lowers every year with each new flagship. I don't think I'm alone in saying nobody cares how much better the camera in the new phone they get is, yet for some reason it's the only thing brands are marketing right now. And not to mention the strange relationships people seem to form with companies preferring one over another simply because of how they're marketed. Maybe if we stop thinking of big tech as a few real people like Elon or Mark who we can love or hate we see reality where they just see us as numbers to present to investors they would have to make products that actually had something nobody else had and through our own 3rd party research we could find a good product without looking at the flashy colorful digital art they had nothing to do with.

  14. Avataaar/Circle Created with python_avatars Noah Derrington says:

    Like horsepower is an absurd measure compared to kw, thankfully EVs are starting to do away with nonsense imperial and arbitrary measures. I am amazed tech companies even refer to anything in imperial measures.

  15. Avataaar/Circle Created with python_avatars albanb says:

    Few Points
    0-60 roll out are a BS, for exemple Porsche is giving a median number based on multiple launch which is more accurate even if it doesn't look as good as the ultimate best in the optimal conditions.

    The Sony car or BMW are prototype not vaporware, they are just show cars to display technology that will maybe be implemented in the future

    For the sensor I don't think it's a lie, it's standard use for years by professionals that probably need clarification for a consumer product, so many professional products use standards based on old specs that made sense decade ago but usually marketing find a fancy name, I guess for the sensor it made sens in Imperial unit countries ( basically only the US) to call it 1inch but the rest of the world call them type 1

  16. Avataaar/Circle Created with python_avatars grinchyface says:

    "Maybe that's not a lie" Tesla has always released "inaccurate" timelines. They have a vested interest in lying to the public, they benefit greatly from it, and they do it frequently enough (basically everything they say) that we can just call a spade a spade.

    I understand you're a tesla shareholder and maybe saying this out loud might make your net worth drop a little, but call a spade a spade. Tesla intentionally deceives the public and shareholders.

  17. Avataaar/Circle Created with python_avatars Victor Sintimbrean says:

    Maybe we can't call it lying, but we can surely call it manipulation. On the bright side, kudos to Veritasium.

  18. Avataaar/Circle Created with python_avatars Stefan de Jong says:

    Go back to reveal presentations of phones like the iPhone 5 for example. The photos they show are like DSLR, edited photos supposed to represent the new phone's camera

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