Google Assistant vs Apple’s Siri vs Amazon Alexa vs Samsung’s Bixby. May the best voice assistant win!
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- What's your name? - I'm Siri, pleased to meet you. - My nickname is the Google Assistant. - The name is Bixby. - I'm Alexa.

- I've talked and made jokes in the past, mostly along the lines of Google. Assistant is clearly the best virtual assistant and then Bixby, Siri and Alexa are various levels of far behind. But Last time I did this type of test was 2017, so I figured we should revisit this a little bit, retest things, and figure out if Google Assistant still actually is the best virtual assistant on a smartphone right now. Also Shout out to Clippy, the original virtual assistant whose ugly Christmas sweater for Microsoft is actually what inspired this one, the MKBHD 8-bit Drip which you can get wall supplies last.

They're very limited, but they're at shop.mkbd.com, link below. But I Decided to start with the simple questions. You Know The Three things that you ask from an assistant the most often. I think are the weather, timers and facts.

So They all do fine with the weather question, probably the number one query for me anyway. And Then for the most part, they were also the same. pretty quick with just asking standard facts, although for some reason they did disagree on the height of one person. But Then for timers, for timers, for one weird reason Siri cannot do multiple timers at the same time on the iPhone.

If You have a timer running and ask for a second timer, it asks you every time if you want to replace the first timer. Pretty Basic stuff that I'm not sure why Apple hasn't fixed yet. Especially Because you can set multiple timers at the same time with Siri on a HomePod mini. But Anyway, I don't wanna make you watch a whole bunch of back to back to back questions and answers because I admit it was kinda boring when I was doing all of that testing.

but I'm going to share some examples of what I found with you and then some of the highlights of the testing and the way it answers these questions when you interact with them.. So Here we go. So With all the latest software updates on every assistant, all being asked the exact same questions, asked to do the exact same tasks with the same phrasing and on the same WiFi connections, most often the fastest one to answer was Google Assistant or Siri. But, But Siri and Bixby, in my experience, did have the most instances of like hanging and pausing and not really answering a question.

Kinda like acting like they had a poor internet connection even though they didn't. Not sure why they did that. A restart of the phone helped with the Bixby one. Siri just kinda does it randomly, not sure why, but that's a real fact.

But Then with straight up fact questions, there is no runaway winner which I think is a good thing actually. So If you ask something that's easily Googleable or on Wikipedia, something like how tall is the Taj Mahal? They can all get it. Or If you ask, what do whales eat? They All had some type of answer. for me, that was basically the same.
Siri I Found relies the most heavily on Wikipedia as a source for almost all of its answers. And Then when it does have to go outside of that, it just kinda throws up a web search link often with Wikipedia at the top, says, "Look what? I Googled for you." Now Google Assistant is the most likely to give you a nice visual and slightly more information than you asked for. Bixby is powered by Google so I would say it's the most likely to read what Google assistant reads word for word. And Then Alexa is the most likely to throw in some extra information about your latest Amazon order or something random.

So Facts, they can all do, great. Then There is what I'd call the device control category because these are assistants that are on your smartphones, they're smart speakers as well, but on your phone, you'd like to be able to help you out with things while you can't use your hands. And For this,, there was a runaway winner, actually two and that would be Google Assistant and Bixby. So.

With the most basic, basic stuff, they're pretty much all fine. They can all change their screen brightness, for example, except Alexa. But. They can also all open the camera or pretty much any app on your phone with a voice command.

That's easy. Setting An alarm is light work. If You ask it actually to open the app store, they all open their respective app stores and actually Bixby opens the Samsung Galaxy Store which is kinda cheeky. But When it starts to get more complex, Google and Bixby start to walk away from the others.

So If I ask it to take a selfie,, Siri and Alexa will just open the camera. but Bixby and Google actually open the camera, switch to the selfie camera and start a self-timer and actually take a selfie. If I Wanna say play "Squid game" on Netflix, both Google and Bixby will actually open the Netflix app, find the first episode of "Squid Game" I haven't seen yet or wherever I left off and start playing it. Siri just opens the app and Alexa is lost.

If I Say start a voice recording or a voice memo for Siri, again, Google and Bixby open the voice recording app and actually start that recording. Siri again just opens the app. And again, Alexa is lost. These Voice commands when they work are legitimately faster than I would've been able to do it by hand for the most part.

And There's a bunch of other device specific stuff that Samsung has programmed into Bixby where it can reach into apps and perform specific commands within them. So If there are apps who use a lot, this can potentially save you a lot of time. Bixby was also great at this last time I did it and also Alexa is unsurprisingly the worst at device control because they aren't making their own phone. These aren't Amazon phones.

So The vertical integration's great with Siri and Google Assistant and Bixby, not with Alexa, not a shocker there. What Might be a little bit of a surprise, though is conversationalism. Who is the coach of the Phoenix Sons? Huh, how tall is he? Did he play in the NBA? What team did he play for? So You can see, Siri tapped out after about four questions in a row about the same thing, but Google Assistant is incredible at this. It's really, really good at remembering the context and the subject of a natural conversation and carrying that on through a bunch of questions in a row..
Where is the Taj Mahal? Okay, how tall is it? How many meters is that? What is it made of? See, again,, Google remembers what we're talking about. When is the Weeknd's birthday? What's their latest album? What's his real name? So Basically,, if you're asking a bunch of questions in a row, or if you have one subject that you want to basically research through the voice assistant or get a bunch of answers on,, your best bet is definitely Google Assistant. And Then one more interesting thing from the crew is that I ask just as far as getting pictures. When You ask for pictures of something like dogs.

For example,, they can all search the web except Bixby didn't. And Alexa, which is looking for an Amazon Photos app for some reason. But When you say, show me my pictures of dogs, Google actually opens and searches in my own Photos album for my own pictures of dogs. So I Did a bunch of other testing like this with a bunch of other different questions, different styles of questions,, follow up questions and things like that, and I've come to a pretty solid conclusion.

So If you're wondering which one is the best; "Marques, you did all these tests, "which one came out as number one?" Only One thing became exceptionally clear through all this testing, which is that Alexa is clearly the worst, is clearly far behind the others as a smart assistant on a phone. I Mean,, unless maybe you're already deep in the Amazon Alexa ecosystem with everything working perfectly in your smart home. Matter Of fact,, this really is an ecosystem question almost as much as it is a skills question for the assistants.. Because If you are super all in on one of these smart home ecosystems, that actually could answer the question for you.

Of Course,, if you're all in with HomeKit, then Siri and then iPhone is your only option to view your cameras and see your doorbell ringing. and turn on your lights and all that stuff.. But If you are doing the same with Google Home and Google Assistant, then you're there. Now The next Gen Matter standard may change all of this.

It may actually make this section irrelevant, maybe leave the thumbs up on this video or comment if you're interested in a video about that specifically. But For now,, with these different silos of home ecosystems, that's pretty important. But I'll still say from my most common experiences and queries and the things that are most useful; across every single phone, iPhones or Android phones, the most useful assistant is still Google Assistant. And That's multiplied if you also happen to have a pixel phone because then you also get call screening and Hold for Me and all those extra pixel features.
But In general,, Google Assistant is most likely to be fast. It's most likely to give a good, well sourced answer. It's most likely to be conversational and remember context longer. And It has a bunch of third party plugs, tons of app support.

And I Also happen to have built my smart home in the Google Home world so it's great. Now for the second best, I'm very tempted to say Bixby. Of Course though,, this is only relevant if you have a Samsung phone. And Also,, it is basically saying all the same first query responses that Google assistant was minus the ability to talk to a smart speaker since Samsung would probably like us to forget about that.

But I am gonna have to put Siri in second place here. It's fine,, it's okay. it's all right,, it's fine,. it's not great, but it is the most well plugged into Apple's ecosystem.

So Of course,, if you're doing HomeKit stuff, it's gonna work well there. It does support a smart speaker, which can do multiple timers if you're not doing stuff all the time on your phone. And It does support routines, which is like stacking a bunch of different commands into one action if you're willing to dig through the very convoluted Siri shortcuts interface.. So That puts Bixby in third place and Alexa is just bad,.

it's just bad on a phone. Like There was a phone a couple years ago, an HTC phone where it was built in. so there was Google Assistant and Alexa side by side on the same phone and it worked kinda well back then, but that was years ago and Alexa is just dead last on a phone right now and Amazon knows it. Amazon is falling behind with Alexa and if you're just starting to use assistants or put together a smart home or this type of stuff, I would say avoid things that are Alexa exclusive right now.

But Until then,, let me know if you agree that Google Assistant still seems pretty far out in front. or maybe there are some specific features that you find the most useful in a virtual assistant. Let me know in the comments. Either way, channel sponsor Dbrand, Also would like you to know that they are relaunching the Damascus skin.

They're bringing it back due to popular demand. It's got all this like crazy reflective holographic chaos. You can kinda skin whatever device you want too so you can make it work and you get a free Triple Black skin with your order, which is sick, I'll link it below. Thanks for watching and I'll catch you guys in the next one.

Peace.

By MKBHD

15 thoughts on “The voice assistant battle! 2023”
  1. Avataaar/Circle Created with python_avatars K. Isla says:

    Probably google assistant is ahead because it has a huge Google database to tap from.

  2. Avataaar/Circle Created with python_avatars D S says:

    Refuse to use Google anything, they are the new evil empire, using and selling your data from every single interaction you have with their hardware and software. Other companies do this, but not nearly to the extent that Alphabet does.

  3. Avataaar/Circle Created with python_avatars Anvi Agrawal says:

    I personally have happened to become a Google fan and I think the reasons are quite obvious. And yes, of course, Google assistant is just undoubtedly better than all the others. We don't even need to prove it now.

  4. Avataaar/Circle Created with python_avatars Srijan Tyata says:

    once open chat bot comes to voice it will dominate in the league

  5. Avataaar/Circle Created with python_avatars Luis Gustavo says:

    At least, in Brazil, Alexa echo devices are really cheap and easy to get while Google almost does not sell those home devices arround here. Also Alexa conversation and pronunciation in Portuguese got a LOOOOT better and it is really clear to understand and forget it was a robot talking with me.
    Smart home support integrations works great and it only falls behind on phones, it is really where Assistant glow up.
    I would love this kind of tests with smart home integrations on home devices like Echo, Homekit and Google home devices!

  6. Avataaar/Circle Created with python_avatars Wonginism says:

    I remember a time when Cortana was better thsn Siri or Alexa.

    But today it's OK Google all the way

  7. Avataaar/Circle Created with python_avatars Alexandremix says:

    I remember Google assistant even accepting 2 queries at the same time . For eg "turn on the lights and take a selfie " and he would do both commands at the same time .

  8. Avataaar/Circle Created with python_avatars MrSparsilis says:

    you shod do most amazing 3rd party apps for googe asistant i thin there are some wild ones out there

  9. Avataaar/Circle Created with python_avatars Sly Dog says:

    Siri has always been trash. Such a shame.

  10. Avataaar/Circle Created with python_avatars 2203 Valentin says:

    why can’t thry integrate the Chat GPT for voice assistants?

  11. Avataaar/Circle Created with python_avatars 2203 Valentin says:

    siri always needs me to still make some manual input which i think renders it super useless

  12. Avataaar/Circle Created with python_avatars Dan Brown says:

    Yes, I'd love to see a video on Matter. Great video thanks! (Just what I expected as an Android user)

  13. Avataaar/Circle Created with python_avatars ergosphere2 says:

    His name was Clippit, not Clippy. No one ever remembers that.

  14. Avataaar/Circle Created with python_avatars BenjayTay says:

    Please do a video about Matter – I'm really interested in your thoughts and review of the system.

  15. Avataaar/Circle Created with python_avatars Mario Kirov says:

    Google Assistant hands down the KING !

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