Hey what's up mkbhd here and what a day to be a video creator in a studio. Also, if you're wondering about this shirt, you can get it at shop.mkbhd.com, but also if you want to try your hand at a free one. Well, currently, the biggest tech giveaway of all time is going on right. Now a collaboration with me, mr who's, the boss and dbrand, there's literally dozens of iphones and galaxy s, 22 ultras and ps5s and nintendo switches and more - and there are some shirts in there with all that tech too, link below if you want to enter so today.

Apple announced a bunch of new stuff, some of which is kind of boring, but some of which is really interesting here. So the beginning of the event was pretty chill: they dropped an apple tv plus announcement with some exclusive friday night baseball games meh. I don't really watch that much baseball, so yeah kind of boring. Then they drop some new colorways for the iphone 13.

So there's a new, solid, green 13 and uh alpine green 13 pro. So that's fine! You know they already have a red, so they couldn't add that as the mid-cycle refresh but green cool got it, and then we got the iphone se refresh that we were all expecting. This is the budget iphone and apple absolutely followed the same formula. They typically do so.

They put the new chip in here. It's the same a15 bionic, that's in the iphone 13 and in the old body, which in this case is still the iphone 8.. They also give it 5g sub 6, only so no millimeter wave and that's it. So that's that's the iphone se i mean they did so.

The new chip gives it a deep fusion gives it hdr4 gives it the new photographic styles, and they did also throw in a slightly larger battery. So that's all good, but no surprises at all. Here. It's kind of funny the se and iphone sc used to well.

It stands for special edition, but honestly this is the most formulaic boring non-special phone. That apple makes and then the price they dropped is actually slightly higher than last year. It's 429 instead of 399., still probably one of the best budget phones in its general class. That's giving you the best performance and one of the best cameras, so i'll probably still review it.

If you guys are interested there's a lot of competition at that price, so it won't be easy to win it, but that's the iphone se and then the ipad air. Also got an update same body and design as before, but now there's an m1 chip inside now apple's been way ahead in the tablet, performance and packaging for a while - and this is just another example of that - this will be an absurdly fast chip the fastest in Any tablet and it's in the package of an ipad air now for 5.99 plus they also updated the selfie camera to the 12 megapixel ultra wide with center stage. It also gets 5g and it's got a thunderbolt port now because of m1 and it added a new blue color. As far as i can tell that's, that's it.

Everything else is the same same battery same display same fingerprint reader same design, all that and they mentioned they - wanted to keep making steps forward on their commitment to the environment, so they're using recycled design. I mean sorry recycled, aluminum, recycled aluminum in this thing, um. I'm still mad, they haven't added final cut pro to the ipad. Yet this thing is so powerful, and still i mean imovie is fine but like come on.

Add final cut pro cowards, but then we got to the real meat of the presentation, the unveiling of the new mac studio with m1 ultra chip and a new studio display. Now this. This is interesting to me not just because we have a youtube channel called the studio, make sure you get subscribed to that, and not just because the studio dog's name is mac, so we already have a studio mac but yeah. This particular machine feels so perfectly targeted.

It's clearly built for someone like me: oh, are you a creative professional in a studio, okay, so yeah? This is. This is for you. You've got my attention, so this all starts with the new chip. That's inside that they announced, which is called the m1 ultra.

So basically, you can think of this as two m1 max chips, fused together i mean, technically speaking, that's not that far off, so a single m1 max by itself that chip in the highest end macbook pro that's already crushing, was the largest and most powerful chip apple. Ever made this m1 ultra, i guess shout out to samsung, for the ultra name, behaves like a single massive chip, literally 2.5 terabytes per second of bandwidth, between the two halves of the chip and then 800 gigs per second of memory, bandwidth for the whole combined thing, But the whole thing has 64 or 128 gigs of unified memory. It has a 20 core cpu, with 16 of those being high performance cores for high efficiency and with a 48 core or 64 core gpu. So that's good stuff, that's good stuff! It's the new biggest most powerful chip, apple's ever made that lives at the top of their lineup and the only machine that they announce that will have this new m1 ultra chip inside it is the new mac studio.

So this thing is uh it's in the shape of a mac mini. If the mac mini ate a lot of extra, maybe it ate another mac mini. I don't know. Basically it's roughly the same 7x7 footprint, but it's much thicker, it's a whole 3.7 inches tall.

So still small enough to fit under most monitors, but if you have a ruler or something or if you happen to know exactly how big 3.7 inches is, you know you can see that's pretty tall and can fit on most desks. But honestly, this is a fascinating design. Basically, it has all these perforations at the bottom, where it's sucking in fresh cold air and then basically half the internal volume of this thing is for cooling, there's a bunch of fans in the top and it's pushing that hot exhaust air out of the top half Of the back of it now i'm no expert, but i'm just looking at the thing, and it looks like it has enough cooling, but also it worries me just a little bit just a little bit because it reminds me kinda of the old trashcan mac pro. So you remember that thing also had the cool air coming in the bottom, all the components in the middle and then the cooling out the fans at the top.

But i'm thinking apple's learned their lesson from that machine, especially because now this is, after all, their own silicon. Instead of hot intel chip and huge dedicated gpu but yeah, i'm just saying that's a lot of power in a pretty compact box. Basically, but then last but not least, there's the new studio display, so they dropped a 27-inch 5k display. That looks like a junior version of the pro display, xdr just minus the whole xdr thing.

Basically, so it's got a couple: different stand, adjustments and i'll get to the pricing of all the stuff in a second, it has a nano texture, glass option and there's a webcam and speakers. In there the webcam is familiar once again. It's a 12 megapixel ultrawide camera with center stage built in a triple mic array and a six speaker setup that supports dolby, atmos and spatial audio. So, okay, for my take so on the chip, i am very impressed.

I mean i definitely want to get it in here in our studio and do our benchmarking and testing, because apple did show a bunch of graphs again, as they usually do, but they cycled through them very quickly and a lot of them weren't super useful, but it Basically looked like they did most of their comparisons against the old imac pro, which is no longer on their site anymore rip and then against. The current intel mac pro tower, which you still can technically buy, but definitely shouldn't so on paper. They're just going to brag about performance per watt right so they're saying it uses less power than this core i5 and better cpu performance than a core i9 12 900 k at the same power consumption and it can deliver the same performance at 100, watts less power Which is great for everybody's electricity bill and for thermals and then of course, they're saying it'll take way less power than an rtx 3060 ti and can take 200 watts less power than an rtx 3090 while delivering the same performance, which sounds absolutely sick. But i'm gon na be testing that for myself we got ta, see so we'll have those machines in here sooner or later, and make sure you get subscribed to see those videos when they come out.

But then, as far as the max studio itself, i'm very tempted - or i should say i'm interested uh, so this machine actually starts with the m1 max in it and that one starts at two thousand dollars. But then they'll ship you, the m1 ultra max studio. That starts at four thousand dollars and that one has two thunderbolt ports on the front by the way, instead of the two usbc, if you get the m1 max and on apple's site, you can spec it up to the 64 core gpu for a thousand bucks. You can double that unified memory for 800 bucks and you can go up to eight terabytes of storage for a total max of eight thousand dollars, which isn't actually that crazy.

But my main question - and i tweeted this during the event - is basically: is this a mac mini pro or is it a mac pro mini and that's a real there's, a real difference and that actually matters, because if this new machine, this mac studio, outperforms the literal Highest end 28, core mac. Pro, then, is this: the end of the road. Is this the highest end machine that apple now needs to make to complete the transition of all the macs? This will basically make it. The new mac pro just happens to be small enough to fit on your desk, but is totally capable of running a whole studio or even doing things that the current mac pro isn't doing.

It has double the media engine, so it can now play back 18 streams of 8k prores 422 video like how could you possibly need more than that? I'm looking at our i'm looking at the the intel mac pros over here with the 28 chord xeon chip and 768 gigs of ram and the vega 2 gpu, and i'm like that that got to end of life pretty quickly. It was pretty expensive, but john turnes did say something at the very end of the presentation, together with the studio display. These products will empower users to create the studios of their dreams and to continue to change the world and they join the rest of our incredible mac, lineup with apple silicon, making our transition nearly complete with just one more product to go mac pro. But that is for another day now back to tim uh and see that that actually answers the question, see it's not a mac pro mini.

It's a mac mini pro. It's a it's, a small desktop computer that sits right on your desk on your mouse pad. Just like that and costs a tenth of the price of the big dog and just happens to be just as capable, if not more capable because of the architecture but yeah, it's it's clearly not the end of the line and there's still one more like there's a Reason, there's still a bunch of mac pro towers behind them in their labs and they're, not all replaced with mac studios. The tower form factor can still unlock the very highest end of power and modularity, and what the mac is capable of so that'll have, i guess, a new chip we haven't even heard about yet and that's the one i'm going to keep waiting for, although clearly the New mac, studio, maxed out, should be totally capable of handling everything we do here in this studio.

Now the studio display stan included starts at 15.99. It's an extra 300 for the nano texture coating and an extra 400 to make that stand height, adjustable, which is kind of crazy. Now there is a lot of talk about whether or not this is actually a good price for this monitor overall, and i think the reason that's actually kind of hard to answer is there isn't really any other monitor out? That's exactly like it. So the way i kind of look at it, it's like they it's if they took a 27-inch, imac display and just popped.

The display out, exact same panel, same brightness, same resolution, same size and then just repackaged it and put a bunch of apple features around it. So i mentioned the webcam with center stage. You know other monitors have webcams and mics, but not quite like this. You know other monitors have speakers too, but if the macbook pro speakers are anything to go by, then these are probably pretty unique as well, and then the monitor has a whole a13 bionic chip inside just to act as a super high powered image signal processor.

For that webcam to do noise cancellation on the microphones and for your three usb-c ports and one thunderbolt port around the back. Basically, this is like everything the lg 5k ultra fine monitor ever wanted to be, except that thing came out six years ago had basically the same specs, but this is a much cleaner packaged. Much better looking. You know first party version, so i think if that's what you're looking for it's still pricey, but it is pretty unique in that way.

You know it's not hdr. It's not higher fresh rate, there's lots of things that it isn't, but you know it'll pair well with. Basically, any mac and that's what it does well that makes it so good, but so that that's it there, you have it. Those are my reactions honestly get subscribed to this channel.

If you want to see the evaluations in the machines as they come in and get subscribed to the studio channel, if you want to see my reactions to the events sort of in real time and as we evaluate them when they show up here, those videos are Always really fun either way. That's been it thanks for watching catch, you guys soon. Peace.