To get the shoes: http://atoms.com/MKBHD
First 2300 orders ship instantly!
Everything after that will ship in 9 weeks, only available until May 23rd
For sizing: They run a little bit larger than some other popular sneakers. If you normally wear a 10.5 I'd go for a 10 here ๐Ÿ‘๐Ÿพ

Foreign. I Almost can't believe we're finally here. I've reviewed so many products over my Lifetime on YouTube that's almost ridiculous and the question always comes up in the background. Well, Marquez When are you gonna make design your own product, right? So two years of materials, work and design work and basically a lifetime of inspiration later I'm actually holding the thing.

This is the first one. It's called M251 why is it called 251? You might be asking good question I'm glad you asked. so this is still a collaboration after all. I could have all the ideas for shoe stuff in the world, but I still need someone to build the shoe.

So Adams is the company that's come through for me on this one. They've had their model Triple O and then Model 001. They've inhaled some of the most comfortable shoes of all time and I agree. but this would be something completely new for both of us.

The length of my first ever YouTube video on Tech Yeah, that one was two minutes and 51 seconds long. A new beginning. and that's also sort of a new beginning. Now if you know me, you already knew I like shoes.

But I'm not suddenly a shoe designer out of nowhere. So the idea was that I would take all sorts of bits and pieces from different shoes. that I like shoes that I've worn shoes that I've seen and try to combine as many of that in one place as I possibly can. So, the lightweightness of Nmds uh, the silhouette of Jordan Ones things like the the soul and the elastic laces of Adam's shoes and the little bits and details and Tiny things from Blazers and off-white collabs and so we went through a lot of prototypes and a lot of things like that to sort of accomplish that put them all in one place.

So the process was really fun actually and we went through as many combinations as possible and went through a ton of different ideas and Designs we're trying to figure out what was possible and what wasn't in a shoe. We have a lot of older prototypes that we didn't go with that had things like fitment issues and support issues and material issues and we went through and basically Adams could tell me like this will be possible versus this won't be possible, this will be more expensive versus this won't be more expensive and so all the different parts of the shoe had to come together from our combination of expertise and my taste. it was one of the most fun processes I've ever gone through and then the other part of that was I literally got to wear them around and start testing them. So once we got working prototypes like this one I wore for weeks, literally started showing up in videos by accident just because I was just daily driving these things every day testing my own creation.

so we went through dozens of samples over two plus years. I mean this is a long process where like we have an idea for a YouTube video and we can make that in a couple of days. This is something that's been in our heads and in the background for a long time, but we finally have come to a final version and I really, really like it and I'm now excited to like get you guys to actually wear it and try it yourselves. So now I can review my own product Actually, I'm really excited for other shoe reviewers to be able to do that, but what I can do is tell you all about it.
So the silhouette is pretty simple, right? It's not fully high top, but obviously not a low top either. It's a really comfortable daily mid and this upper is a combo of synthetic leather. and then we actually have a recycled mesh fabric that's a nice balance between breathable and supportive. and I took a lot of samples to get that right.

And if you're curious, development wise, this Soul was actually the hardest part. So I'm on my feet all day. My job as a video producer in this studio does involve a lot of walking. It's a lot of moving around and crouching and kneeling and all kinds of stuff like that.

so Comfort is a high priority. so this outsole has to be supportive enough to actually function and hold up the shoe so it doesn't collapse, but also still be soft enough through the midsole that's really comfortable. and this bottom sole is proprietary. It's all very I don't know camp together super nicely.

We also did something a little bit interesting just if you see the the shape along the side, so this is a little bit structural. it's a little Heel To Toe drop. so if you're used to wearing shoes that are a lot flatter like Jays or Converses, you will notice and feel a bit of a difference with this shape and it's really good. There's a copper lining in here that's naturally antimicrobial, which does help prevent odors, which is awesome.

My signature and size stamp is on the tongue. We've got this loop on the back too, which is actually functional and that's where we put the Atoms logo which is the top one here and the MKBHD parallelogram in the same style. and of course, the elastic laces. underrated.

A lot of people don't know about these, but you can sort of just treat them like normal laces, maybe tie them a little looser or tighter and then they Flex a little bit to support your foot as you're moving around. There's little details like the New York City Tag. The 251 is stitched even um, taking it apart. Even the soul is a custom designed and it kind of Cups your foot a little bit and is soft as well.

All this stuff is awesome I Really couldn't be happier with how these turned out. Now if you get these, you have to promise me one thing: wear your Kicks! I I am such like there's this whole culture of like you get shoes and then you have to like baby them and take really good care of them for proper resale value. No no, you gotta actually daily these and like. wear them out and put them to work I Still get I Still get roasted on Instagram for like crouching down in a picture and then the toe boxes crease and then all the comments are like what are you doing You're ruining your shoes.
No. Wear your kicks, crease your kicks, Wear them in all four seasons I'm gonna be dailying these things. We put a lot of work into the engineering of them to be able to do that. So Winter, Spring, summer, fall, snow, mud, uh you'll be able to see mine on social media getting dirty as I wear them a ton.

We love that! So I'm gonna make sure these are available as worldwide as we possibly can. and maybe you'll even see me pop up in a retail shop once in a while to help. Just get the word out about them. And I hope if you get them that you wear them too.

So this 251 is an exciting New Beginning Also, I've been waiting a long time to do this.

By MKBHD

17 thoughts on “I made my own sneaker! m251”
  1. Avataaar/Circle Created with python_avatars Vladimir Vasquez says:

    Congrats man, I usually don't comment on videos but I have to ask. When is the all-black everything coming out? I Need those!

  2. Avataaar/Circle Created with python_avatars ฮžmoy says:

    I love how you used the real shoe for the close up shots to fix the annoying 3D uncanny valley commercials that are scared to show there raw productโค, that alone shows trust in what you u say and the product and that your proud of it. You did it, it's worth buying๐ŸŽ‰

  3. Avataaar/Circle Created with python_avatars Leonardo da Vinci says:

    Unfortantly these will not succeed because when people ask who made the shoes, no one wants to say "oh this cool youtuber"

  4. Avataaar/Circle Created with python_avatars Mickinet Systems says:

    what just happened in the outro?

  5. Avataaar/Circle Created with python_avatars Achille Tuduri says:

    I would definitely get those if it wasn't for the tax to import it to France… Great work and keep going ! ๐Ÿ˜€

  6. Avataaar/Circle Created with python_avatars Pradyumna Bharadwaja says:

    how to buy the protypes lol ๐Ÿ˜€

  7. Avataaar/Circle Created with python_avatars Yahshua says:

    bro made real life 2k generic shoes

  8. Avataaar/Circle Created with python_avatars virock says:

    Gracias Marquรฉs por subir en espaรฑol tambiรฉn. Thanks the spanish video

  9. Avataaar/Circle Created with python_avatars virock says:

    Perdรณn estoy escuchando en espaรฑol ?

  10. Avataaar/Circle Created with python_avatars Cynthia Farris says:

    These may be the first sneaker I spend triple digits on. Just saw Dave2D's video. You should make more sneakers with other creator's colors as a homage to all creators. Call it your creator collection, name it after them.
    P1: "Did you see the new MK251s?"
    P2: "Yeah, the D2D. Their sick"
    Just a thought.

  11. Avataaar/Circle Created with python_avatars Danieelus says:

    Spanish audio?? Omg ๐Ÿ˜ณ

  12. Avataaar/Circle Created with python_avatars King Amani Imani ๐Ÿ‘‘ says:

    I would've definitely supported, but I don't spend over $150 for shoes anymore.

    Great work and congratulations MKBHD. ๐ŸŽ‰

  13. Avataaar/Circle Created with python_avatars Mike Uzumaki says:

    Slow tech news days eh

  14. Avataaar/Circle Created with python_avatars Z L says:

    Canโ€™t wait for them to arrive!

  15. Avataaar/Circle Created with python_avatars Chairman says:

    this guy has big hands

  16. Avataaar/Circle Created with python_avatars LESHANO LELENGATA says:

    two years for those ugly shoes!!! be better

  17. Avataaar/Circle Created with python_avatars Hari _ says:

    you can get a nike zoomx invincible for this price… i hope the price does lower tho

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