Okay, there we go here, we go ow. This is that time of year, where you shock everything metal that you touch in here, all right. What's up mkbhd here, just wanted to talk just me and you for a real quick minute. What's up so there's a bunch of things that have been evolving in the background that you haven't seen that have been completed right around now, so i wanted to share them with you a lot of these things when they're an announcement, they end up as a tweet.

So if you're, not following me on twitter already, a lot of these things end up there first, but here we are this kind of feels like a little new year's update video, basically because we always have we know the second half of the year in this tech World is product focused, there's, so many things that come out. I mean you guys know about tectober, but we're always so in the thick of it about covering and sharing all this new stuff. That's coming out and figuring out. If it's any good and then we get to january and then we get ces and then there's kind of like a little bit of a little bit of a chill period now there are still some products here and there.

But this is definitely uh january and now february is more of a chance to sort of refresh things a little bit and that's actually something i enjoy like just as much as the rest of the videos, because if you don't change things up a little bit, if You don't stay on your toes a little. You might find yourself in cruise control, so we'll be doing exactly that. You guys have seen the new intro, also new channel banner for 2022, fresh new graphics, absolute fire, just freshening things up. You know i'll always have a place in my heart for all of the previous years: graphics and and banners.

But if we're not moving forward, we're standing still so we're getting better. The studio channel is going strong and we're trying all kinds of new things over there behind the scenes looks tutorials mini reviews even shorts, and now also that channel has a new banner too by the way. So if you aren't subscribed to the studio, you're missing out, there's so much good stuff, but speaking of new there's, some even bigger new stuff that i lowkey wanted to. I kind of want to launch everything like right around new year's, but some of it took a little longer because we wanted to get it just right, and so we've gotten to that point now.

So it's february 1st, as i record this, but there's some good stuff. So number one new channel i have officially launched an mkbhd shorts channel for the hashtag shorts link is below there's already two shorts there as of right now, with many more to come, and so now normally launching a new channel i'd be like alright go over there Right now and subscribe, but i'm not gon na, say that i'm not gon na do that only go over there to that link to that shorts channel. If you really want to see, i really like tic, tocs and shorts, and that's probably like sacrilegious, to say in the cinematography communities - and you know i, although 30fps for life, so maybe i'm not in all of those communities but there's just something different. It's obviously a very different format, but it's a different challenge to package information in that way and to make a really good short like i, i can make a video, an mkbhd video, but the new challenge of making a good.

What is an mkbhd short? That's actually really fun for me, so it's still tech related. It's still high quality, but i wanted to give you the modularity basically to be able to subscribe also to shorts. If you want to or not subscribe, if you don't want to see them so, instead of putting them all in one place, you can decide if you're interested in shorts and subscribe there. If you want i'm not ruling out the possibility of posting occasional shorts on this channel, i haven't done it yet, but you know i might as well it's fun to play with, but that's the idea is to give you that ability to subscribe to exactly what you Want to like that's why we have a separate channel for the waveform podcast and a separate channel for the studio.

Now, if you want mkbhd shorts, you know exactly where to go. Plus it's got a pretty sweet new banner too. So why not and then another brand new thing brand new website? Oh yeah mkbhd.com used to be uh, pretty embarrassing. If, i'm being honest, probably the only way you can actually see what it used to be is if you're on, like a archive or something like that.

But the new site is everything i wanted. We took the extra time and now mkbhd.com is a beautiful, functional, secure dope site as a hub for all things. Here it is mobile, friendly, of course, as you'd expect and as a bonus. We created two entirely unique websites that you can flip between with the flick of a switch, because there is a dark mode, toggle, so there's a dark mode version of the entire website and that site, of course, is where you'll find the new merch and we've refreshed.

The entire mkbhd merch store, that's where you'll find all this stuff and by the way we're graduating from more than just apparel. So we've got the whole checkout process streamlined it's entirely contained on mkbhd.com, but it's going to be more than just like clothes stuff. So we still got the soft shirts and the long sleeves and the hoodie and the windbreaker that's all great. Also now we've got hats.

We've got five panel, hats and beanies for the winter months and then some actual products. So the desk matt mousepad, we've been teasing a few times is actually incredible. I love this thing and then there's also a matte black woodwick candle. That is a new studio scent.

I don't know if you've ever made your own candle before, but the process for making your own candle is quite fascinating and you end up obviously designing the outside, but also it smells like a studio full of new gadgets and that's kind of awesome that we actually Managed to make that happen, so we have a candle. So there's that and there's even more coming soon i'll keep you guys posted on when the new stuff drops i'll tweet that of course too. But i think this is the best drop we've ever had and it's the most complete store we've ever offered, and it is the best way to support the channel directly. I think probably one of the biggest misconceptions about running a channel in general is that it's easy and it you know it can still be easy to make super simple basic videos.

It started off easy, but if you have ambitions to do better things or to do more, which many do it's not easy and that's exactly why we're hiring so that's sort of the last mini announcement is that i've updated the application. That's on the site to join the team at the studio. That's response: it's a slowly growing creative team, but it's responsible for all of the stuff that you see on all these channels and on the site and in the store and on the separate projects. We're also working on that you'll see coming soon.

That is happening so a couple of positions that i know i'm definitely looking for right now are an assistant waveform producer for the podcast um ad sales and an editor. So after 13 years of editing all these videos, you know maybe there's some room for growth there too, but basically anytime, there's updates to that for what positions i'm hiring for at the studio. You can always just click the apply link, and you can see that right. There and if you ever, want to apply that'll, always be there and then last thing: i'm going to be doing i'm going to be trying some live stuff.

Some like live chats directly with you guys, maybe q, a type stuff um and i'm running it as a trial with people who are members of this channel. So you've had that like join button down below and many people have generously been members of the channel supporting and all they've really gotten is like a little badge next to their name. I appreciate y'all, but we're gon na have uh yeah, i'm gon na. Do some members live streams and just do some chats and q and a's and games and stuff like that and see what that's about on this channel as well? So, while we're at announcements just one more quick one for you, um and that's that's pretty much gon na, do it new graphics, new channels, new website, new dark mode theme, new merch, new people, it's all coming together.

I love this time of year. That's been it back to your regular schedule. Programming see you later: peace.